Gift cards are the most requested gift item on people’s holiday wish lists. Whether you are a small or large business, it is important that you offer gift cards to provide options for your customers.
Many small businesses want to accept gift cards, but they assume that gift card use is only for large merchants. This idea is a myth in the industry! Small merchants have the option to produce a professional gift card that can be used for their customers.
There are a few extra steps that you need to consider to ensure that you offer a great gift card program. Keep in mind that these steps are worth the effort because gift cards can be the best form of marketing. They are cheap to put out there, and they are great to bring customers into your business.
How to Make Gift Cards Work for Your Small Business
Here are a few steps that you should follow if you want to make gift cards work for your company.
- Create a Marketing Program: Running a promotion is a great way to boost gift card sales. One popular option is to give a smaller gift card with the purchase of a bigger gift card. For example, you might offer a $10 gift card for every $100 card that is purchased between Thanksgiving and Christmas.
- Make the Cards Easy to Find: When a customer checks out, be sure that the gift cards are front and center at the cash register. If the cards are hidden in a box somewhere, then it reduces the likelihood that customers will buy the cards. The customers won’t buy the cards if they don’t know the option is available!
- Offer a Rewards Program: This system tracks the money that is spent or points accrual for customers. Once they reach certain thresholds, then they can be rewarded with dollars back onto the card or free products.
Do I Need Separate Equipment for Gift Cards?
If you are already accepting credit card payments, then it is simple to add a gift card program to your current system. We can work with many types of terminals and point of sale systems to implement a gift card program for your company.
Contact me if you want to learn more about leveraging gift cards with credit card payments. We are here to help you set up the perfect system for your company.