Thanksgiving and Christmas are over two months away. But, right now is the time that you need to start preparing to ensure that you are ready to maximize your sales during the upcoming holiday season. Consumers are starting their holiday shopping earlier than ever. Will you be ready when the sales start increasing during the fourth quarter of this year?

Here are a few things that need to be addressed right now so that you are ready for the holiday rush:

  • Payment Processing Rates: Do you know the rate structure for your payment processing service? If you are anticipating a higher volume of sales this season, then it might be helpful to talk to your merchant services provider to explore options that might lower your rates. This conversation will help you to minimize the expense that is paid for the transaction fees.
  • Point of Sale Systems: In a physical store, you need to be sure that you have enough Point of Sale (POS) systems to accommodate the foot traffic that will be moving through. Long lines can leave customers feeling frustrated and unhappy. Instead, increase the number of POS locations that are available so that you can complete all of the transactions that are needed each day.
  • Payments Accepted Signage: It can be helpful to post information about the payments that are accepted in your store. This information will help customers be prepared with the right forms of payment for the products they would like to buy.
  • Online Orders: If you don’t already have a website to handle online orders, then it is time to get this system in place. Online sales are more popular than ever, and you need to be sure that your business is ready to accommodate customers who are interested in buying the products online.

It can take a lot to set up the right system for your business. But, having a good payment processing strategy in place is essential so that you can maximize your sales volume this holiday season. If you have questions about credit card transactions, then don’t hesitate to contact our team for more information. We are here to help with anything that you need for your payment processing.